Social media is no longer just the place for sharing pictures and music; it is now part of the daily professional lives of people in nearly every industry — including health care.

AASLD encourages its members to explore social media as a place to network, share information and research, collaborate, create a strong presence in the medical / science community and establish themselves as thought leaders among colleagues, patients and the general public.

Social Media for AASLD Members

AASLD's Social Media Essentials provides the tools you need to join, engage and thrive in a social health care environment.

This project provides tools for AASLD members who are:

  • Interested in social media, but not sure how to get started.
  • Trying to understand the professional return on investment of social media.
  • Active in social media, but not sure how to move from participant to thought leader.


AASLD has created tools to help you get comfortable with what social media is, what social media can do for you and how you can incorporate it into your already busy schedule.

AASLD Social Media Guide

Download the UPDATED 2020 AASLD Social Media Essentials Guide. [PDF] This guide is an introduction to social media for the health care professional. This guide will cover a variety of topics including:

  • What is social media
  • How to protect your privacy
  • What are the various social media platforms
  • How to know what content to post
  • Managing social media on a busy schedule

How to Use Twitter and LinkedIn in 5 / 15 / 30 Minutes a Day

Download the AASLD Social Media Essentials Infographic. [PDF] This easy-to-follow infographic shows you what you can do in Twitter and LinkedIn in just 5 / 15 / 30 minutes a day.

What Can Social Media Do For Me?

NEW! Download the What Can Social Media Do For Me? infographic. [PDF] This handy infographic shows you the benefits of using social media as a clinician or medical associate, as a researcher, or as someone working in hepatology and liver disease.

Why I Use Social Media

NEW! In a new Q&A series — "Why I Use Social Media," we profile AASLD members to find out how they use social media in their professional lives, and what tips they have for colleagues who are looking to start using social media.


The Case for Social Media in Health Care Presenter: Lee Aase, Director of the Mayo Clinic's Social Media Network Held Thursday, March 15Download the presentation [PDF]Download the presentation [MP4]

Social Media101: An Introduction for Health Care Professionals Presenter: Mark Avera, Vice President, Digital, Porter Novelli Held Thursday, April 12Download the presentation [PPT]Download the presentation [MP4]

Have You Googled Yourself? Personal Reputation Management through Social Media Presenter: Lee Aase, Director of the Mayo Clinic's Social Media Network Held Wednesday, May 16Download the presentation [PDF]Download the presentation [MP4]

Related Information

Supported through AASLD's Innovation Fund

Social Media Essentials is supported through AASLD’s Innovation Fund. The Innovation Fund was created to fund new creative ideas / projects put forth by an AASLD Committee or Special Interest Group (SIG). Proposals must address an issue / process / disease / question / hypothesis etc. that advances the mission of the AASLD.